Saturday 5 October 2013

Aamir Khan’s Dhoom 3 to have Dolby Atmos effect

Dolby Atoms is a technology which can lend a life-like sound experience for viewers. Bollywood’s upcoming action flickdhoom 3 is all set to be released in Dolby Atmos.
The announcement was made jointly by Dolby Labs, inc. and Yash Raj Films on Thursday, October 3. “Great audio has been one of the key attributes of the Dhoom franchise, and this technology makes the overall experience more realistic for our audiences connecting them with the thrill, excitement and the great music of the movie,” said Aashish Singh, vice President , Yash Raj Films Pvt Ltd.
“We believe that with Dolby Atmos, we are ushering in a newer, better and bigger experience for the movie-going audiences that will truly envelop them into the grandeur of Hindi movies, elevating the complete cinematic experience while watching Dhoom 3,” he added.
Dolby Atmos gives the filmmakers a new level of control over the creativity that they can put into their cinemas and also ensyres that the audience experience the full impact of the sound mix. The Dhoom franchise has been a major hit from the very first part, where John Abraham plays the bad guy. And the franchise is back with it’s 3rd part to excite the audience all over the world.
Dhoom 3, which is slated to hit the theatres on December 20 also stars Abhishek Bachchan, Katrina Kaif and Uday Chopra in the lead roles. YRF studios have put up the sound system in their studio, which has given them a major advantage over the sound quality of the flicks.
The makers of Dhoom 3 are stepping ahead of the others as they have committed to offer the Indian audiences the best of Bollywood’s cinematic experience.